VISUAL
DESIGN
Brand Identity · Motion · Editorial · Packaging
Ical Zalfa © 2025
Ical Zalfa
Visual Designer & Creative Director — Jakarta, Indonesia
A curated body of work spanning brand identity, editorial design, motion graphics, and digital campaigns — five years of relentless practice and creative obsession.
5+
Years Active
60+
Projects Done
3
Agencies Served
Portfolio
Selected Work
Verdant Studio — Full Rebrand
Wordmark, colour system, type hierarchy, and brand book for a sustainable architecture studio.
Pio Agency — Brand Film
Senyawa+ — Annual Report
Nuri Cosmetics — Packaging System
Typeface Exploration Series
Open to Work
Freelance & Studio Roles
About Me
HELLO.
I'm Zalfa Aethra Jauza — most studios know me as Ical.
Visual Designer and Creative Director with five years of agency and freelance experience shaping brands, crafting identities, and directing motion across Southeast Asia and beyond. I believe great design isn't just seen — it's felt. My work sits at the intersection of bold aesthetics and deliberate craft, and I hold both to the same uncompromising standard.
Education
2020 — 2024
Universitas Siliwangi
Visual Communication Design
Toolset
Illustrator
Photoshop
After Effects
Figma
Experience
2019 — Present
Independent Freelance
Visual Designer
60+ clients across Southeast Asia — identity systems, campaigns, and editorial.
2023
Pio Digital Agency
Lead Designer
Led visual output for brand campaigns and digital products.
2024 — 2025
Senyawa+
Creative Director
Directed creative vision — identity systems, motion work, and studio output.
Specialties
- Brand Identity Systems
- Editorial & Typography
- Motion & Visual Direction
- Creative Strategy
- Packaging Design
Languages
Get in Touch
Let's Make
Something.
Available for freelance, studio projects & creative collaborations